Mail Pouch Tobacco, Ghost Sign

Mail Pouch Tobacco Beacon NY Peevers

CHEW

MAIL POUCH

    TOBACCO

I’m guessing—and this is only a guess—that this is one of the earlier Mail Pouch Tobacco signs. When the Bloch Brothers Tobacco Company started making chewing tobacco in the late nineteenth century, they advertised primarily on the sides of buildings. It was only later they became famous for their advertisements on the sides of barns.

This one, on the corner of Leonard and E Main in Beacon, NY, is also distinctive because it doesn’t contain the standard Mail Pouch slogan: “Treat Yourself to the Best”. Instead, in the lower left it says

COOL SWEET

SMOKE

This is the first time I’ve seen smoking tobacco advertised on the same sign as Mail Pouch Chewing Tobacco. There’s a first time for everything.

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Richard

About Richard

I am a writer who travels endlessly. Fascinated by how our lives are propelled forward by what's left behind, I thirst to know everything. I read, collect, gather, organise, list. Here are some of the things I read, see and experience. Please make yourself at home: drinks and pretzels will be served shortly. If you'd like to get in touch, I'd love to hear from you!

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