The classic neon sign of the Central Camera Co. in downtown Chicago. It draws you in. Begs you to browse. To buy Kodak film. Chicago’s oldest camera store, it was founded by Hungarian immigrant Albert Flesch in 1899.
The store moved here in 1929 at the height of Prohibition, just before the stock market crash. It’s been here ever since, always in the shadow of the L train.
The neon sign probably dates from not long after the store’s move to its current location, certainly it’s no later than 1940-something.
Update: check out one of Central Camera’s catalogues, from 1936 on Retronaut.
Central Camera, Chicago
Address: 230 South Wabash Avenue, Chicago, IL